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The Salone del Mobile.Milano 2025: First Insights
December 17, 2024
The Salone del Mobile has announced the first major event in its 2025 Cultural Programme. “Mother”, a ‘total work’ by Robert Wilson, in collaboration with the Municipality of Milan | Culture, at the Museo Pietà Rondanini – Castello Sforzesco.
The Salone is already sold out with four major site-specific projects entrusted to an equal number of great interpreters of the contemporary, the launch of the first Euroluce International Lighting Forum, a new cycle of Talks and Round Tables for sharing visions on one hand, and new business opportunities on the other. A new communication campaign, entrusted to Dentsu Creative Italy: “Thought for Humans.”
These are the first previews of the Salone, the 63rd edition of which, in the year of the Euroluce biennial, will be opened by Robert Wilson's “Mother”, a ‘total work’ dedicated to Michelangelo's masterpiece, recognised along with Leonardo's Last Supper, as the most iconic work of art in Milan. A 'vision' of remarkable intensity, shaped by the eye of an artist renowned worldwide for his mastery of light. In his works, sound, images, and movement seamlessly blend, creating a creative, unique, and precise language that is both innovative and unmistakable.
Promoted in collaboration with the Municipality of Milan | Culture, "Mother", the installation, open until 18th May, serves as an ideal bridge between Milan and the world, fostering new synergies with Milan Art Week. This collaboration comes just days before Design Week and aligns with the growing prominence of Miart.
Maria Porro, President, Salone del Mobile.Milano, says, “We have always thought of the Salone as a fundamental tool for offering opportunities for growth and development to our industry, creating intercultural dialogues, bringing disciplines closer together, illuminating Milan. When planning the 2025 edition of the trade fair, we once again carefully assessed which themes and contents might ignite a spark to further boost a sector which, thanks to the international powers of attraction of the Salone, transforms Milan into the World Capital of Design every year. Imagination has always driven change. This is why, once again this year, the Salone has decided to reinvest the results of a record-breaking 2024 edition in a cultural programme of the highest order, part of which we are excitedly anticipating today – 'Mother', a project of rare intensity that sees us working alongside Robert Wilson once again.”
Salone del Mobile 2024 Announces Opening Dates and Programs
The 62nd edition of the Salone del Mobile Milano will take place at Rho Fiero Milano from 16th to 21st April 2024. The biennial Eurocucina and the International Bathroom Exhibition will be back along with a host of other co-located shows, large installations and talks.