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Water Purifier: Technology and Innovation
December 15, 2021
With the continuous advancement in filtration technology, the functionality, and the overall look of water purifiers, a plethora of options are available in every price segment and the buyer needs to make an informed decision.
Water purification systems for domestic use have drawn much attention over the past few years. This can be related to the improvement of public health and concerns about water contamination. Simple procedures such as boiling or the use of a household charcoal filter are not sufficient for treating water from an unknown source.
Water purifiers have become a must-have in Indian kitchens due to the irregular quality of drinking water being supplied. As a matter of fact, chlorine in drinking water can cause an extensive variety of genuine medical problems. These incorporate the accompanying higher danger of the growth of cardiovascular issues, asthma, birth deserts, etc. The convenience of boiling water before utilising helps expel contaminants, yet this is additionally a tedious procedure, particularly when bigger measures of water are required. Water purifier frameworks offer an advantageous method to dispose of contaminants while likewise sparing time.
Keeping in mind the aesthetic needs of the modern Indian kitchen, the design of the water purifiers has become quite sleek and trendy. The latest trend in that direction is built-in water purifiers. These not only save on space but also seamlessly integrate with the kitchen enhancing its aesthetic appeal while providin the same functionality.
Livpure SmartTouch System
I believe today’s consumers are more environmentally conscious and will adopt our new technology that saves water. RO water purifiers being a high growth category in the country, we are constantly strengthening our distribution & reach in the segment.
Parag Kulkarni
Managing Director
AO Smith India Water Products Pvt Ltd
Water Purifiers and filtration technologies
There are different types of water filtration processes such as Reverse Osmosis Water Filtration (RO), Ultra Filtration (UF), and Ultra Violet disinfection (UV). The Reverse Osmosis system involves a simple water filtration mechanism. The filtration system includes the passage of water or other solvents through a semi-permeable membrane. The membrane blocks the dissolved solute that contaminates water. The process filters out all sorts of contaminants such as ions, pesticides, microorganisms, and other chemicals from water.
Ultrafiltration (UF) is a pressure-driven barrier to suspended solids, bacteria, viruses, endotoxins, and other pathogens to produce water with very high purity and low silt density. Ultraviolet (UV) rays are part of the light that comes from the sun. The UV spectrum is higher in frequency than visible light and lowers in frequency compared to x-rays. As a water treatment technique, UV is known to be an effective disinfectant due to its strong germicidal (inactivating) ability where UV disinfects water containing bacteria and viruses and can be effective against protozoans like, Giardia lamblia cysts or Cryptosporidium oocysts.
Livpure Knight Water Purifier
Hence, while choosing the right water purification system for kitchens some water purifiers are better than others are. Price, in this case, is not always indicative of quality. RO filtration process is one of the most effective methods of water purification.
Namit Bajoria, Director, Kutchina says, “The regular purifiers available in the market today just eliminate the basic impurities from water. Therefore introducing the advanced technology in RO water purifiers will help to fight diseases and we can all have a stronger immune system.”
He further added that a couple of things that you need to know before purchasing a water purifier in India. “There are six types of water purifier that is available in the market, Reverse Osmosis, Ultraviolet, Ultrafiltration, Activated Carbon, Sediment Filter, and Anti-oxidant is a new Variety which has come up to increase the immunity,” therefore a sound choice needs to be made to choose from them. The nature of pollutants and the hardness of the water should be taken into consideration while deciding on the right water purifier.
Often consumers do not understand the rationale behind the regular and quality service and maintenance, that it is for ensuring filters run properly, get pure water and the life of the RO water purifier is preserved.
Dr. Mahesh Gupta
Chairman and Managing Director
Kent RO Systems
What the market is offering?
Sushil Matey, Director - Marketing, Livpure speaking on the RO technology says, “Livpure’s RO purifier is equipped with an extensive purification process that filters all possible impurities from the water and ensures good health for the family members. Under its warranty process, there are also provisions for the replacement of the RO water purifier filter that is the major contributor to cleaning the impure water. Clean and pollution-free water plays an important part in enhancing the family’s lifestyle. Reverse Osmosis is the most popular water purification technology available across the world, today. Hence, choosing the best RO water purifier is as important as choosing the right doctor.”
Other than the RO water, purifiers from other renowned brands use a combination of purification methods to remove different types of contaminants and make water suitable for consumption. For example, a leading water purifier brand KENT and QNET India have collaborated to bring to the fore an exclusive solution for water purification — the brand new KENT-QNET SMART Alkaline-Mineral RO Water Purifier. This water purifier ensures the right pH levels in the water and removes dissolved impurities like arsenic, rust, bacteria, and viruses, providing pure water for a healthy lifestyle.
At the heart of the KENT-QNET SMART Alkaline-Mineral, RO Water Purifier is a Reverse Osmosis (RO) membrane that has capillaries as small as 0.0001 microns, which helps reduce dissolved impurities (salts and heavy metals,) and converts hard water to sweet and pure drinking water.
Kutchina Purflo DLX
Dr. Mahesh Gupta, Chairman and Managing Director of Kent RO Systems says, “Since these days the contamination level of drinking water pan India is over 70%, it is essential that the drinking water is purified, to ensure harmful microorganisms have been removed, such as bacteria, algae, viruses, fungi, calcium, lead, copper, and minerals to name a few. Without modern purification methods, drinking contaminated water can lead to illness and even death. He further stresses the importance of technology effectiveness in water purification in purifiers where removing the impurities and maintaining the essential minerals and sustaining the uniqueness of the brand is the utmost necessity.”
Water purification systems that are finicky use selective filtration or a variety of filtering media to get rid of the different contaminants. Careful water purification systems use thorough filtration or various filtering media to get rid of the majority of contaminants. The need to check the quality and steps used by the water purifier before buying is imperative as these elements will affect the outcome regarding the removal of contaminants and the operation of the system.
Stressing on the need for reliable service, Dr. Gupta avers, "Often consumers do not understand the rationale behind the regular and quality service and maintenance, that it is for ensuring filters run properly, get pure water and the life of the RO water purifier is preserved. In ignorance, consumers switch to cheaper and local filters, which do not yield the desired results. Also, there are fake and cheap alternatives available with local service providers which although cuts down the cost in the short term but proves to be more expensive in the long run as it totally damages the RO purifier."
Livpure i-Taste
Reverse Osmosis is the most popular water purification technology available across the world, today. Hence, choosing the best RO water purifier is as important as choosing the right doctor.
Sushil Matey
Director - Marketing
Livpure
Sustainable water purifiers
AO Smith in an effort to strengthen its presence in the water purifier segment in India launched a Green RO water purifier where the product saves two times more water than an ordinary RO purifier with breakthrough Advance Recovery Technology (ART). With state-of-the-art technology and an 8 stage water purification, A. O. Smith Green RO series come with MIN-TECH (Mineraliser Technology) wherein the essential minerals are added to pure water and is powered with double protection comprising of RO + SCMT (Silver Charged Membrane Technology) which ensures pure water that is baby safe. Its patented side stream RO Membrane and Advanced Recovery Technology saves 2X more water compared to an ordinary RO purifier. The products come with a 1-year comprehensive warranty and India’s first RO water purifier system has hot water option with added minerals.
Parag Kulkarni, Managing Director of AO Smith India Water Products Pvt Ltd says, “I believe today’s consumers are more environmentally conscious and will adopt our new technology that saves water. RO water purifiers being a high growth category in the country, we are constantly strengthening our distribution & reach in the segment. While there is stiff competition in the water purifier segment, our services, technology, and quality will help us stand apart and drive our growth in the sector. We also take pride in offering the industry's best after-sales service to the consumers.”
Moonbow Evinos Plus UV Water Purifier
Bajoria views that there are multiple stages of cleaning and already have up to 10 stages of purification steps. “Mineral candles inculcation in the water purifier will have additional mineral in the water purifier. There are few steps ahead if innovation is taken into consideration, anti-oxidant is a technology, which will boost immunity and detoxify the body.”
Going forward, innovation in technology both in terms of reducing water waste and filtration of water will be stressed upon. Value addition in appliances is a new phenomenon and that will continue to be even in the case of water purifiers. For instance, improving the taste of water and adding minerals is already in vogue especially in the premium segment. Across price segments, the aesthetics, and finish and overall look of the purifiers are being improved to match with the décor. The popularity of built-in ones is also on the rise.
The regular purifiers available in the market today just eliminate the basic impurities from water. Therefore introducing advanced technology in RO water purifiers will help to fight diseases and we can all have a stronger immune system.
Namit Bajoria
Director
Kutchina
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